In lieu of a review this week…a fun post and commentary by guest reviewer Leslie
Perhaps you were watching Glee the other night and saw an ad that featured videos from the It Gets Better Project. Perhaps you even thought it was an ad for It Gets Better. Actually, it was an ad for the Google Chrome browser. Don’t feel bad if you were confused—it seems that many people are missing the point of the ad campaign, at least according to the New York Times. Even if it’s not completely successful at this moment, I still think it’s a terrific ad. If I wasn’t already a Google Chrome user, you can be sure that I would be downloading the browser today!
According to Brian Pines at the It Gets Better Project:
Google Chrome has created a series of videos to show how other real people like you are using the web to accomplish amazing things—big, small, fun, and serious. The videos in this campaign all demonstrate how the web is an amazing platform for creating and collaborating.
I am such a softie—watching the ad online (I missed Glee) got me all teared up and crying—at 7 am! But seeing the numbers mount…starting with one video made by Dan Savage and his husband Terry Miller and now over 1 million! And comments from people, “Thanks, Dan. Your video saved my life.” Who wouldn’t cry?
I have been interested in this project since Dan Savage first announced it back in September. Wave has also done a great job promoting it, with this post and her ongoing support. In March, I reviewed the It Gets Better book—essays taken from the videos and compiled together in one volume. I gave the book five stars but really, it should be on everybody’s essential reading list. If you haven’t bought your copy yet, what are you waiting for? And more importantly, gift it to someone else or your local library. The project is making a difference in the lives of LGBT youth—and their friends and others. Here are a smattering of comments about the TV ad:
This commercial is why I am on the site now! Great exposure!
I love this project, it’s really incredible and makes me proud to be who I am. Thank you so much for starting this! You are amazing.
You guys are amazing for starting this project. Keep up the good work! Thanks Google for getting the word out. :-)
And one of my favorites, for last:
Well, whoever executed this ad better sell mops to viewers, because I was seriously crying oceans and rivers. I’m sorry Glee, but after that ad I was so shaken and moved I couldn’t even pretend to be watching New Directions tackle Fleetwood Mac.
Here’s a link to the ad. After watching it, please consider the following: 1) download Google Chrome as your browser, if you haven’t done so already; 2) drop by the It Gets Better site and take the pledge; 3) make a donation (hey, you’ll get a t-shirt! I have one); 4) buy the book and share it with a friend. You’ll feel better and guess what? It does get better. Really.