Title: GayLife.com
Author: Neil Plakcy
Publisher: MLR Press
Genre: Contemporary Romance
Length: Novel (236 pages)
Rating: 4.75 stars out of 5
A Guest Review by Aunt Lynn
THE BLURB
Living in the awesome gay candy store called South Beach, Brian Cohen laments his inability to score a great job or a sexy boyfriend—until he lands at the website GayLife.com, where his hunky boss may want more from him than just his management skills.
THE REVIEW
I have not read any of the popular Māhū mystery books by Neil Plakcy, so he is a first-time author for me. I also understand this is his first foray into the world of romance, and I think he hit gold with this one. GayLife.com is a funny, smart, uplifting, well-written book that would be a perfect beach read — not too angsty, not too sappy, just right — and I could see this being made into a romantic comedy film.
GayLife.com is set ten years ago in the toddler stage of the dot com boom and told in the first-person POV of Brian Cohen, a thirty-two-year-old man living on Miami’s colorful and multicultural South Beach. When we first meet Brian, he has been recently both laid off and dumped by yet another short-term boyfriend. Stella, his best friend and “fourth-highest-paid model on Miami Beach,” arranges via fellow supermodel Paavo for an interview with Nick Petrangelis, the “Supreme Webmaster and Grand Pooh-Bah” of a startup website, GayLife.com. Nick and Paavo are a gay power couple with hopes that this new online resource will be a gay super-site — the go-to place — and Nick desperately needs help. Brian is instantly, hopelessly smitten with hunky Nick, but Nick is already taken and off-limits (though that doesn’t stop Brian from thinking about him constantly!). Brian quickly becomes Nick’s right hand and Brian basks in the glow. But also being somewhat realistic, Brian knows that he can’t have Nick, so he keeps himself open and dates a series of men in the hopes of finding Mr. Right while he and the rest of the staff at GayLife.com break their backs (and put on weight!) in the weeks before and few months after launch of the site. When it seems that there may be trouble in power couple paradise, is it possible that Brian could have a chance with the rich, beautiful, seemingly out-of-reach Nick?
I loved this book and especially Brian. I thought he had a wonderful voice, and he felt very real to me, like I could be friends with this guy. He has flaws, he isn’t incredibly successful in his career or love, he’s had issues with his family, yet he is smart and witty and resourceful and above all, hopeful. I like that he admits that he likes sex. I adore that he takes people-watching — something I like to do, too — to the next level, especially when he is on the bustling, seemingly-always packs streets of South Beach. One of the things I loved about this book was the very detailed descriptions of people and the environment around him. Sights, sounds, smells all compete for an almost sensory overload. I found it hilarious that he as a thing for noticing bumper stickers, tee-shirts and signs with great sayings.
Unfortunately, because we see Nick through Brian’s eyes, and because he is not really the focus of the story (this is Brian’s tale), I didn’t get to learn nearly as much about Nick as I would have liked. For example, he has a slight British accent (“a British burr overlaid with New York directness”), yet he says “ass,” not “arse.” How long has he been in the States for that influence to take effect? But that’s not to say that we don’t get to know him at all, and I can see why Brian is besotted. Brian is attracted to Nick’s passion, charisma, intelligence, sweet nature, and how when he talks to you, it’s like you’re the only one in the world to him. It doesn’t hurt that Nick has a great body and nice ass (“Never underestimate the power of a nice ass.”). And I always like a man who likes to play with toys — and I don’t mean the naughty kinds, either! Described as someone whose office looks “like FAO Schwartz exploded in it,” he’s a sci-fi nut, complete with action figures that he makes walk around his desk, and movie and TV posters covering his walls.
There is a large, colorful, well-developed secondary cast, though, again, they all seem very real to me. Even longtime friend, Stella, who has the most glamorous career, is an ordinary person in a lot of ways. She and Brian spend average friend-time together, seeing movies, going out to eat, hanging out, going for walks. The staff at the site are average people with average issues (BTW, I found it hilarious how Brian counsels Dr. Bob, the site relationship advisor), and no one in the story is a caricature. For example, the guys Brian dates are not all out, beautiful, fit men.
A couple of things:
Firstly, note that GayLife.com is not your traditional “boy meets boy, they smexx it up, they date, they get to know one another, they smexx it up some more, they have an HEA” romance. This is more of a tale of a gay man’s life over the course of six or so months with said gay man working his ass off and dating (and smexxin up) some guys while pining over a dream man, a bunch of stuff happens — some funny and some not — and, yes, winding up with an HEA (come on, this is a romance after all!). It worked just fine for me.
Secondly, much of the story is a real-life look at what it takes to start up a massive website, with all of the uncertainties, crises, funding problems, long hours, and letting yourself go to make it happen, and then all of the issues afterward: fixing the problems, attracting more users and advertisers, the continuing funding problems, finding new hooks, keeping it going, going public. I didn’t mind this at all — been there, done that — but I can easily see someone less techy and geeky having their eyes glazed over with the detail.
OVERALL
GayLife.com is a wonderful, well-written book that I’m sure I’ll revisit again with pleasure. I highly recommend it to those looking for a fun, perhaps non-traditional, but nonetheless romantic read.

















That sounds really good. I will definitely check it out. Thanks for the pointer.
Sounds good, Lynn – It's so good seeing more and more guys dipping into the romance end of the pool, Rick Reed and Neil being two off the top of my head.
Lynn
You grabbed this one before I could , as usual.:) I'm really looking forward to reading it. Great review!
Tam: My pleasure, really. It was a great book, so yes, definitely check it out.
Erastes: I am thrilled with the crossover, too. These are great writers taking chances and they are definitely paying off.
Wave: Thanks. I took a chance because he's a new author to me, but I'll probably go back and pick up the M?h? books now. Maybe they're something to review for the site?
I finsihed this last week, I am a big fan of his Mahu series
(btw, 4th book coming out in August!)
I like this one a lot and it's a mile apart from Mahu in terms of plot. It's the sort of novel that grows on you as you read it. I agree with Aunt Lynn, it's not a typical romance, it's more of story about Brian – his journey to finally take control of his life – career and lovelife. I think the outcome is especially sweet after all the hard works!
Eve, you are right on all counts. It's Brian's journey for sure, and he absolutely deserves everything he gets!
And yes, a whole different genre from M?h? from what I understand. I like he took the risk to do something different.
I looked at this one but since I had splashed out at Bookdepository already, I passed. Seems like I made a mistake *g*
Ingrid, this is a goodie. Can you go back and get it?
Of course I can if I want.
Thanks for the lovely review, and all the nice comments. I loved writing this book, and I've felt so welcomed by romance readers!
Hi Neil
Welcome to the blog. If Lynn recommended this book then it must be a winner! I hope to have the Mahu books reviewed which will give you the excuse of a return visit.
Thanks for stopping by, Neil, and for giving us a great tale with wonderful characters. I look forward to reading the M?h? books and whatever you put out next.